Digital Marketing for Car Brands
In the advent of omni-present mobile devices and social media, it is becoming more challenging than ever for automotive brands to capture the attention of targeted purchasers. We believe that fresh compelling digital content can help brands stand out in the crowded online marketplace. We combine extensive automotive industry experience with fresh marketing to create genuine lifestyle digital content. We inject our passion for the car industry in attention-getting media production to captivate your target audience.
The growing Why This Ride Crew takes a flexible approach to each project working with brand managers to execute on defined strategies and objectives to deliver results. From ideation to implementation, we deliver turnkey projects. From simple banner ad placement to custom video creation and social media marketing campaigns, let us help you with your automotive marketing objectives.
Buy 3 months advertising get 1 month free | Buy 6 months advertising get 2 months free
- Home Page Banner Ad: $200/mo
- Interior Page Ad: $100/mo
- Run Of Site Ad: $2,000/mo
For more information, complete the form below. Certain limitations and restrictions may apply.
Unlike most car media websites which appeal predominantly to the male audience, Why This Ride enjoys a higher percentage of female vs male visitors. 45% of of all WTR visitors are women. In addition to a definite interest in cars, our users also enjoy: Sports, specifically running, walking and cycling. Also our users are tech savvy and enjoy computers, mobile products, and electronic accessories. In addition our users are interested in food & drinks, cooking & recipes, and travel. (Source: Google Analytics)
“80 percent of car buying decision is now influenced by women.”
“For the first time in the history of the car industry, a Frost & Sullivan report finds that the number of women with driving licenses (DL) in the U.S. over took that of men, not just in one of the young age groups, but (as shown on the chart below) consistently across all age groups greater than 25. 80 percent of car buying decision is now influenced by women. When buying cars, women choose digital channels over print media and are likely to spend more time researching the web, checking reviews and celebrity endorsements, in comparison to men who will focus more on researching the vehicle’s technical specifications.” (Source: Forbes, May 2014)
Target Millennials Interested in Cars
Increasingly, automotive marketers and manufacturers are recognizing Millennials as something important to their company’s bottom line: these consumers will drive the economy in the years ahead. 62% of WTR’s user base are 18 – 34 years old. As such, Why This Ride is a great vehicle for targeting automotive messaging to this critical demographic.
“Automobile manufacturers have yet to figure out how to successfully tap this group of consumers.”
“Millennials have significant earning potential in the years to come and, because of the sheer size of the group, have the ability to reshape the economy in ways that haven’t happened since the huge baby boom generation. Mortgage lenders and Automobile manufacturers, who deal with the largest purchases most people make, have yet to figure out how to successfully tap this group of consumers.” (Source: New York Times August, 2014)
By advertising with WTR car brands can effectively target millennials.
Target the Largest Car Markets in the US
Coincidentally, WTR visitors come from the largest car markets in the country. California is the largest market. WTR has more traffic from California (23% of all traffic) than any other sate but also attracts visitors nationally. The highest traffic includes New York, Texas, Florida, Illinois, Michigan, Ohio, and Pennsylvania. Car brands can target the largest car markets by enhancing their digital marketing strategies by working with Why This Ride.
The Top car registrations in the U.S. include: California, New York, Texas, Florida, Illinois, Michigan, Ohio, and Pennsylvania. (Source: Census.gov)
WTR Website Traffic is Accelerating
WhyThisRide.com, is quickly making an impact in the automotive space.
Key website performance statistics:
Dec 2014 vs. Nov 2014:
- 36% increase in sessions
- 43% increase in new users
- 165% increase in page views
February 1-17, 2015 vs Jan same time period:
- 93% increase in sessions
- 74% growth in organic traffic
- 835% increase in social media traffic
- Direct traffic up 71% (the buzz is building)
(Source: Google Analytics)
WTR Traffic Sources
The WTR team is highly skilled and influential in Social Media. It is no surprise that much of our momentum is a result of a strong team of experienced automotive journalists and social media influence as a result of our collective experience in growing online engagement via multiple social media channels. As of Dec 2014, 67% of our website traffic came from social media networks, more than any other source. With a steady stream of new car content and social interaction, WTR is becoming more relevant in the automotive space. This is evident by a doubling of organic search engine traffic we are seeing month over month for the last few months. (Source: Google Analytics).
Automotive marketers looking to leverage social media channels and expand their brand messaging via digital marketing can leverage Why This Ride specifically for this purpose as we share our car marketing content via video (on our page and YouTube.com), through Facebook dedicated page, via twitter, and through visual platforms including Google Plus, Instagram, and Pinterest. In addition we share our content via social content sharing platforms as well. WTR is the perfect complement to any automotive digital brand marketing plan.
Digital Marketing Campaign Support
Why This Ride can help support brand campaigns such as:
- New Product Launches
- Brand Awareness Campaigns
- Sales Promotions
- VIP Interviews
- Target Customer Interviews
- Product Reviews & Comparisons
- Event Coverage
- Maintenance Campaigns
- Social Media Campaigns
- Blog Content
Marketing & Advertising Support
- Run of the site advertising on WhyThisRide.com
- Banner Ads on categories, brands, blog posts, or specific pages
- Product Placement inclusion in video content
- Lifestyle Content creation
- Video Concepts
- Video Production and Editing
- Article and Blog Writing Services
- Digital Public Relations
To turbo-charge your automotive digital marketing please contact us.